Oh, but don't you believe them: "The Best in Local News"
I’m home on spring break for the week. Television is a little foreign to me by now, and it’s just weird to watch what I used to regard as normal. News 40 just played a set of promos about how they were the first on the scene and covered the whole story. The first big story? A fire. A big fire. News 40 got there fast and made sure you got to see every bit of this “breaking news”.
The building was burning down. To whom is this so important? To the people inside, surely; they obviouly figured it out without the media’s help. The fire department needed to know, but I certainly hope they got a ring before the local news. Who else? People who want to avoid traffic, maybe? I can’t think of anyone else. I’ll read about it in the paper tomorrow. Heck, I’ll hear about it at 11, when the news is scheduled to be on. Why do I care that it’s burning down right now if it has no immediate effect on me and I can’t do a thing about it?
First, because we’re sick voyeurs. We just like watching a house burn down. Ok, I don’t, myself, but I know that’s why most people care. It’s just like a car chase. That’s not news. That’s Fear Factor.
Second, News 40 gets a sweet 30 second promo. It’s great. They get to say, “We were there first, we covered the whole thing, and we are the best.” I’d bet most people don’t stop to think, “Would I really care? Do I need them to be there first and tell me every petty detail twenty times to stretch out the story until it stops ‘breaking’?”
Actually, it turns out that there’s a point at which even important breaking news goes on too long for America’s goldfish-like attention span. Already, Iraq is simply a fact of life to us.
That’s just the way it is…Some things will never change…

