I podcatch
Future Tense from
American Public Media. Usually, it's pretty good.
This story, though, about
VoIP, made me wonder about the host, Jon Gordon, and by extension most of the technology-exposed world (tech-literate or not) and how it views VoIP. The following is from the show, an interview with the
VoIP Security Alliance's David Endler:
JG: What about the potential threat of voice spam and, for lack of a better term, "audio phishing" where a fraudster pretends to be from some legitimate company when they're not?
DE: I don't think right now that's the most extreme threat. I think voice spam is really just an evolution in general marketing for any mass communication. If you look at bulk fax email, if you look at telemarketing, if you look at email spam, I think voice spam is just a natural evolution into that area. Quite frankly I think there are bigger threats to look at right now.
Voice spam?
Voice spam? You're joking, right? Tell me this some sort of overly subtle irony.
We've had "voice spam" for years, before email, before the Internet. We just usually call it "telemarketing". There's no difference between the two. True, VoIP calls could be made automatically with recorded messages...but wait, that's how most telemarketers do it these days! I'd say these two had never heard of telemarketing if David Endler hadn't actually used the word in his answer...
But Gordon and Endler certainly aren't stupid. So why the discrepancy? I think it points to a fundamental flaw in the way we approach VoIP.
Consider Skype. Adam Curry is always getting frustrated with Skype on the
Source Code because once he's online, every one sees him, unless he sets up blocking and other strange things which he doesn't want either. What
does he want?
He wants a
telephone. That's right, a plain old telephone, hooked up to his computer (or running as software on it). Skype, despite repeated references to "telephony", is not a telephone service. They like to pretend it is by licensing Skype USB phones (which, granted, are very cool), but it doesn't act like a telephone does. It's not a telephone service. It's a
voice messaging service. It's AIM with voice, just like iChat AV. Yes, it works better, but it's a messaging service, and it needs to accept that.
If Skype were a
telephone service, no one would know if you're online. If someone called you when you weren't home, it would just ring. Maybe an answering machine or voicemail system would pick up. You could screen your calls. You could let your cousin leave you a message and never let him know you were home, but pick up the phone when your wife calls from the office. We like that. Sometimes more information is not a good thing.
The theory was that knowing who's on and who's not would be more
convenient. Unfortunately, the act of coming online (even being online) is enough of a reason these days to strike up a conversation.
If you really want to talk to someone, you'll call them up and
find out if they're there.
That's
my ideal vision of VoIP: a
true telephone paradigm running over the Internet. Looking at it that way, "voice spam" sounds as silly as "cell spam". It's not a new kind of phone, just a new kind of phone line.